I truly believe you have a life story to tell, life lessons to teach, and a message to share with humanity.

Because of it, you can build a celebrity brand, you can attract high quality clients and you can earn multipe strings of income doing exactly what you love.

The challenge that comes up for most people is, they ask:

Who am I to get paid for my story? Who wants to listen to my story? I don’t even know what my message is!

What I believe is that your story is your message to millions. Your story is how you connect and captivate your audience.

The world today revolves around story; we go to movies, we read books, we sit around table and listen to other people’s stories. So why shouldn’t your story be in your business? Why shouldn’t you tell your story to your customers so you can create a deep personal connection?

If you’re a coach, speaker, expert, artist, author, service-based business owner, entrepreneur…people want to hear your story.

It’s how they get results in advance, they listen to your story and they imagine and visualize themselves getting the results that you’re talking about in your story.

A story has 2 components:

#1: Vulnerability

Vulnerability is the new power today. When you have vulnerability, you ultimately connect with your customers. And vulnerability happens in the Pit of your story.

“When my parents divorced when I was six years old, I created this story that I was unloveable and I wasn’t good enough. When I got into the working world at 21, my boss said to me “I believe you can make 6 figures in this business.” And because all I really wanted was his approval, I went out and put my head down and made 6 figures my first year in the insurance business. I found myself, that night, overdosed on 15 drinks of alcohol, a bag of cocaine and 2 pills of ecstasy with my soul coming out of my body, looking up into my brother’s eyes, gasping for my last breath.”

Now that’s a Pit.

Sharing the Pit, that’s a true story from my life, and story’s been so powerful in my life that that story right there ultimately leads to me finding my truth, finding my meaning and building a multi-million dollar business that serves humanity around my truth.

What almost sent me to my grave was the search for power, the search for fame and the search for money. When I found my truth, my life changed.

I believe our truth is in our story and it’s about creating a new story for our lives and in that story is a message; and in that message are life lessons you’re going to teach to the world.

Without vulnerability in your story, how can you ever really go into the transformation in your life or the truth of how you find answers or find meaning or find the lessons that you can teach others?

This business, about being a coach and a speaker and serving humanity is really about teaching your lessons to others, allowing them to come to their own insights about their own life so they can have a transformation and achieve the result they want. And what better way to do that than with a story where you touch on your own Pit first? Once you hit the Pit, then you can have the breakthrough. Because not only do you need vulnerability, you need credibility.

#2. Credibility

The Breakthrough of a story is all about credibility.

It’s about the breakthrough moment where you got your first result, like when I broke through for the first time.

“I was literally sitting there on the couch and my house was in foreclosure. I had $1000 left in my bank account. I didn’t know what I was going to do with my life.

I had this massive shift with this transformational process that allowed me to shed the unworthiness. All of a sudden it was like the unworthiness and a million pounds of weight just fell off my shoulders, and I stood up and was like, “I can do this thing!” And I created a Blueprint to get my message to millions and I sold my first product for $3,000 and today my clients pay me over $200,000 and I have a multi-million dollar company.”

That’s credibility right there.

What’s your story?

So I want to encourage you right now to go ahead and click here and grab my free 3-part video training series and ultimately you’ll find out how you can get tickets to my theatre show (that’s how powerful story is – I created my own one-man show and have performed it all over the world!).

If I can give you one tip for spreading your story and message, it’s my ‘4 S’ system:

Statement

System

Story

Sales Conversation

The first part of this is the Statement; if you ever want to get paid for your life story and message, you have to have a statement that communicates your message effectively so people understand what it is that you’re saying.

Imagine you’re at a networking event, and you are talking to somebody and want to tell them what your message is. The key is you have to communicate it very simply, and the formula is:

I help people do this, so they can have that.

So when somebody asks me what I do, I say:

“I help coaches, speakers, service-based business owners, entrepreneurs, artists…and I teach them how to find their life story and message, how to get paid for it, and then how to spread it to millions so they can have a lifestyle friendly business.”

It’s simple, right? The statement can be used in conversation when you introduce a webinar and in videos like the one above. It’s critical to your introduction whether you’re online or offline.

The second aspect is the System. When people ask how I do what I do, I say:

“I have this system called the Message To Millions Blueprint. It’s to help people find their life story and their message and them how to get paid so they can spread it to millions and make a massive impact in the world.”

Then I say:

“I don’t have 45 minutes to take you through the 7 steps right now, but I could share with you how it worked for me.”

I’m transitioning into #3, Story.

“Let me tell you how it worked for me…” and I share my story, from the Pit to the Breakthrough. My story build vulnerability and credibility, and it talks about my Blueprint that helped me get my first client.

Then I go on:

“I’d like to continue this conversation with you, and I have a free gift for you; I’d like to invite you to a free strategy session. It’s a 45 minute session, and I’ll take you through the Blueprint, but more importantly we’ll have a visioning conversation where we learn about your visions and goals and desires, secondly I’d like to learn about the challenges that have got you stuck, and number three, I’m going to help you create a plan or path to get there. And at the end of the call, after I listen to you and find your vision, I’ll share with you a little about my programs. If there’s a fit for us to work together, I’d like to talk to you about that. And if there’s not, that’s cool too, we’ll develop a relationship and there are other ways we can serve one another. So how does that sound?”

See how I gave them the 4 S’s I’m telling you now: my statement, my strategy, my story and I invited them to a sales conversation.

If you master this in your business, it will change the game for everything. It’s one of the ways you ultimately get clients to have conversations with you, show up inspired and interested in your system and wanting to know how you can serve them.

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